Local Connector Outreach · Lake Chapala
Lake Chapala has the largest expat community in Mexico. They're all looking for someone like you.
StayMX is building a trusted network of locals across Mexico — people who help newcomers find rentals, navigate services, and figure out how things actually work. We're starting with Lake Chapala. This is what we're building, what we're asking, and what's in it for you.
234+ vendors already in the Lake Chapala directory · part of a 2,216-vendor network across 18 destinations
What we're building
A local-first network for living well in Mexico
Most people moving to or visiting Mexico don't struggle to find options — they struggle to figure out what actually works. Which neighborhood is walkable for their dog. Which doctor speaks English. Which landlord is reliable. Which handyman shows up when they say they will.
Google gives them thousands of results. Facebook groups give them recommendations that get buried in 200 messages. Both make them feel more overwhelmed, not less.
StayMX is the alternative: a custom plan for each person, built around real local relationships. Every plan comes with a Local Connector — someone who actually lives in the destination, knows the trusted vendors, and can answer real questions. The plans pull from a curated directory of 2,216+ local services across 18 destinations. It's not a directory site, not a Facebook group, not a relocation consultancy. It's a network — and the people are the product.
Why we're starting here
Lake Chapala is the perfect first city
An estimated 25,000+ North American expats around the lake — the largest concentration in Mexico, and one of the largest in the world.
Real institutions exist (LCS, El Ojo del Lago, established realtors) — but most newcomer help still happens in scattered Facebook posts and word of mouth.
Ajijic, Chapala, and the riberas absorb new residents and snowbirds year-round — and people are searching online for help long before they arrive.
Services, contractors, restaurants, healthcare, real estate — all run by people who depend on word of mouth and reputation. Exactly the kind of network we're building around.
Lake Chapala isn't a market we're entering. It's already a community. We just want to formalize what people are doing for free, give them better tools, and make sure newcomers find them.
The role
What a Local Connector actually does
A Connector is the human layer of StayMX in their city. The role formalizes what someone already does informally — and gives them tools, structure, and compensation for it.
Get matched with newcomers
When someone builds a StayMX plan for Lake Chapala, you get the match. They see your name, your bio, and what you help with. The first conversation usually happens on WhatsApp.
Answer the early questions
The questions people are nervous to ask in a Facebook group. Where to live with a dog. Which doctor takes US insurance. Whether the rental they're considering is a fair price. You're the honest answer.
Make introductions
Vetted vendors, landlords with openings, the dentist you'd send your own family to. We give you the directory and the tools — you bring the trust.
Help when they arrive
For the first week or month — the transition window — you're a person they can reach. Optional in-person help (city walk, intro to a notary, a meal at the right place) is part of how the paid tiers work.
Add to the network
You can vouch for vendors you know personally. That upgrades them in our directory and turns your knowledge into something the whole network benefits from.
Compensation
How Connectors earn
We're honest about this: StayMX is early. We're building the model in real time and the early Connectors will help shape it. Here's what's on the table now and where it goes.
Active now
Per-introduction compensation
- • Vendor listings you contribute — for each verified vendor you bring into the directory
- • Rental placement referrals — based on number of listings added, not commission on rent
- • Paid plan tiers — when a seeker upgrades to Guided / Concierge / Full Relocation, you participate in that revenue for plans you're assigned to
Building toward
Recurring revenue + status
- • Tiered Connector status — Verified, Trusted, City Lead — with increasing visibility and rev share
- • Featured placement — being the named Connector on the destination's plans
- • Vendor partnership revenue — when local businesses upgrade to featured listings, the City Lead participates
The toolkit
What StayMX provides Connectors
A page at staymx.com/ambassadors/your-name. People searching Lake Chapala find you.
Track your matched seekers, manage your specialties, see plans you're assigned to.
The full 234+ Lake Chapala vendor list, searchable, with tier markers and the ability to vouch for vendors you know.
Seekers come to you having already shared what they need. No cold contacts. Conversations start with context.
We market the network. You don't have to. Plans, blog content, SEO, partner channels — they all bring people to you.
Concierge support for hard questions, vendor verification help, payment processing, dispute handling.
The fit
Who we're looking for in Lake Chapala
You don't need to be a real estate agent or run a tour company. You need to be the kind of person other people already come to for advice.
- ✓You've lived in Lake Chapala for at least a year (longer is better, but a strong local network matters more than tenure)
- ✓People in WhatsApp groups, Facebook groups, or your social circle already ask you for recommendations
- ✓You know the difference between the realtor everyone uses and the realtor everyone complains about
- ✓You'd enjoy helping someone's first month go better than yours did
- ✓You're comfortable on WhatsApp and email (no app-building or tech skills needed)
- ✓You'd rather be the trusted local than chase commissions
- ✗You're looking for a passive lead-gen funnel — Connectors are a relationship role, not a referral kickback
- ✗You're only interested in selling your own service or property listings
- ✗You're not actually based in or near Lake Chapala
What happens next
The Lake Chapala launch plan
This month
Initial recruiting (this is where you come in). One-on-one conversations, vetting, profile setup, dashboard access.
Next 60 days
Connector pages indexed, Lake Chapala marked as a "live" destination on the main site. Real seekers start getting matched.
Next 90 days
Connectors vouch for the vendors they personally trust. Verified tier replaces the existing "listed" data. The directory becomes useful, not just comprehensive.
Next 6 months
Guided and Concierge plans go live. Connectors participate in revenue from plans for their destination.
Year 1+
One Connector takes a more active leadership role for Lake Chapala — recruiting other Connectors, owning the local strategy, with corresponding revenue share.
staymx.com/network/lake-chapala · printed for in-person outreach · April 2026